Challenge: SEO Vs. PPC Vs. Social Networking

My new friend on Twitter Cade Lee has written a great article contrasting SEO Vs. PPC Vs. Social Networking at http://search-engine-optimization.thisisiniquitous.com/?p=51

Here is my break down and recommendations, I’ll be elaborating on each of these all week in daily posts. What is your take?

SEO - Search Engine Optimization

Difficulty to learn – Very challenging, almost overwhelming lol
Cost – MORE TIME then money
Time to get results – Takes a long time relatively speaking
Effectiveness – Very Targeted results
Risks – Google can change rules anytime

PPC Pay-Per Click

Difficulty to learn – Average to Easy
Cost – Can be very costly, you are paying for every click NOT paying for results
Time to Get Results – INSTANT RESULTS
Effectiveness – Very Targeted results when done right
Risks – Google can change the rules and jack your prices with the famous “Google Slap”.

Social Media

Difficulty to learn – Fairly Easy to get started
Cost – FREE
Time to Get Results – Can be longer – Must be strategic or results can be ZERO
Effectiveness – Can be hard to target your viewers, but you can build deeper relationships
Risks – Social Media Sites can change the rules or shut down your account at any time